There is a lot of thought that has to go into starting a business. One can’t just decide to start a business and then move forward with their brand. They have to think about the brand they are trying to build. For one thing, they are going to have to think about the size and reach of the brand. They also have to think about whether or not they are going to use the help of others to bring their brand to life. If they don’t think carefully, then they are going to find themselves overwhelmed and with a brand that is constantly changing in ways that ruin its trustworthiness.
We won’t always please everyone, but we’ll always stand by our values, and that includes ensuring our users feel safe. https://t.co/rdCzHdxynd
— Whitney Wolfe Herd (@WhitWolfeHerd) June 18, 2018
One person who has put a lot of thought in her brand is Whitney Wolfe. She has thought largely about what direction she wants to go in. One thing she has thought about is the nature of the internet and what she wants to bring to people. Whitney Wolfe wanted a social network that is going to bring about positive words and encouragement to people. However, Bumble has turned out to be something bigger than she imagined. This has brought. her into the spotlight and made her one of the more prominent figures of today’s society. Bumble founder feared she’d be blacklisted after Tinder lawsuit
One of the best ways to build a successful and powerful business is by looking at a problem in an industry and attempt to solve it. Another thing that works is supporting some kind of cause and then building a business based on that cause while marketing it. Whitney Wolfe has seen how online dating as it is makes it harder for people to find dates. At the same time, she has also found herself accepting the label of feminist because she has stood her ground as someone who is not going to let people walk all over her. Whitney Wolfe makes sure that she is going to provide something that is profound for people. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating App