Online reputation is a crucial component of continued growth and sustenance of business. A bad experience with a customer can ruin any business regardless of size or the span of time it has been operational. This is because the news can go viral very fast and it’s even worse when you are not aware of the situation so as to deal with it.
Below are some of the tips you can apply to improve your online reputation management:
- Be Aware Of the Happenings around Your Brand
It is always good to be aware of what your customers are saying about your brand all the time. This will help you deal accordingly with any situation around you promptly before any damage is done or prolonged for that matter. Several tools such as Mention will assist in managing your brand, or you can also activate Google alerts to help you know what people are posting about you and your brand.
- Stay Updated All the Time
Yes, you got to remain updated on all the online platforms, talk of your website and all social media pages or any other platform that your brand exist. This will help you to remain relevant and of course appear on first pages in search results.
- Take Your Time In Case Of a Bad Press
Immediate Response might sound good, but the best idea is to wait for some time though not too long because again the damage can become irreversible. Also, do not try to cover up, instead, gather as much information as you can and then respond the soonest making sure you do not get negative at any point.
- Acknowledge the Mistakes and Promise to Fix Them
Admit and be frank about the mistakes committed, apologize and then outline a plan to the people on how you plan to fix them. Trying to deny the problem can worsen the situation and since people believe in second chances being open and regretful of the occurrences will help win people’s trust back.
Online reputation can easily be earned most of the time. Now, online marketing has taken over all other forms of marketing, and that is why you need to be on your toes to maintain a good reputation or better it.
Owning and running a business can be a life sucking endeavor and it can be made even more difficult when you have to contend with the problem of employee turnover. Employee turnover is a massive issue with businesses due to several factors. First off, every time a company has to find a new worker they are losing money by the handful — up to 150% of an employee’s annual salary can be expended just by signing another employee to get trained. Status Labs CEO Darius Fisher took some time to analyze how businesses can keep their business environment positive so as to keep employees happy.
First off Fisher advocates that you create a culture of employee approval. He believes that you need to consistently give praise to employees who accomplish positive tasks that benefit the company. According to Huffington Post, publicly pointing out the success of an employee will motivate others while rewarding the successful worker themselves. Even if an employee isn’t making their desired salary they will still be made happy by receiving admiration from co-workers.
Next you need to create an incentive for employees to work toward. It’s not enough for an employee to work for “the good of the company”, not always, and individual goals and rewards can go a long way toward changing that. Apple rewards high succeeding individuals with vacation trips, watches, and many other rewards. While Apple has a higher budget than your company, you can scale some rewards down in order to make your employees happy. Consider rewarding employees with a monthly dinner at a nice restaurant in town or something else that makes them feel special.
Finally Fisher heavily advocates keeping your workforce informed. Keeping your workforce in the loop will allow them to always stay on top of company business. Keeping employees in the dark can lead to rumors starting and stuttered work habits.
Darius Fisher has run the online reputation management company Status Labs for years now. Over the past two summers the company has seen their workforce more than double to keep up with their rapidly expanding reach across 25 different countries in the world.
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